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FANTASY BRAND
CAMPAIGN | ART DIRECTION
PERSONAL PROJECT
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CHAINSAWS
READY WHEN YOU ARE
For the Swedish company Husqvarna, a global manufacturer of equipment for handling green areas, I tried to work with simple elements, but that gave value to the brand's products.
LAUNCHES
Simplicity was the path I chose for launching pieces. The idea is to highlight the product as if it were in a showcase and show its qualities clearly and objectively. The result was a piece with a modern touch that shows the technology and the power of the equipment.
PROMOTIONAL
For the promotional pieces I explored the idea of the result: well-trimmed grass, pruned clump, falling leaves, cut wood. Everything to captivate people to participate in the promotions.
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